Blog – SAPIENT

10May 2022 by mashokk

What is MACH Architecture?

Architecture

You’re likely reading this post on a laptop or phone since desktops are no longer the most popular computing device. Nowadays, most IT work occurs beyond physical offices among remote workforces. With cloud-based systems continuing to be ubiquitous, other technologies have emerged, including microservices and headless architecture. At the forefront of IT priorities are MACH [microservices, API-first, cloud-native, and headless] technologies, with which enterprises are building an ecosystem in which “every component is pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements.” This post describes the components and their relationships and benefits. M: Microservice Given that, as time goes on, upgrading, optimizing, and scaling monolithic apps tends to become time consuming and costly, many enterprises switch to microservices by replacing a monolithic solution with smaller…

The New Digital Marketing Funnel

Digital Marketing

If your business wants to succeed, it’s time to adopt the online marketing funnel of today. What is a digital marketing funnel? A digital marketing funnel describes the steps that users take to move from being a prospect to a customer. While there are multiple marketing funnels, most include stages focused on awareness, consideration, purchase, and retention. Businesses can use any funnel to guide their marketing efforts. The new vs. old digital marketing funnel Whether you’re familiar or unfamiliar with the previous digital marketing funnel, it’s worth reviewing how the two compare. That way, your team can see how you need to adapt your strategy to meet current user behaviors. For reference, the old marketing funnel (often called the AIDA model) includes these four stages: Awareness: A person knows your…

The role of an order management system – Inventory Visibility and Flexibility

Commerce

Accurate inventory. It’s a simple concept. Yet anyone who needs to see inventory stored in multiple siloed systems knows it’s not easy. And store stock? That’s even worse. But the cost of not having an accurate view of stock can be huge. Think overselling and underselling. If you can’t see it, you can’t sell it—so you’ll just be out of stock. And miss out on upselling as well. Meanwhile, if you sell what you don’t have it will lead to canceled orders. Both result in customer disappointment. What’s more, it provides a negative experience with your brand. Ouch! So how can you improve stock accuracy? And what does an Order Management System have to do with it? Let’s take a look. 1. Track inventory availability across systems As companies grow,…