The New Digital Marketing Funnel
If your business wants to succeed, it’s time to adopt the online marketing funnel of today. What is a digital marketing funnel? A digital marketing funnel describes the steps that users take to move from being a prospect to a customer. While there are multiple marketing funnels, most include stages focused on awareness, consideration, purchase, and retention. Businesses can use any funnel to guide their marketing efforts. The new vs. old digital marketing funnel Whether you’re familiar or unfamiliar with the previous digital marketing funnel, it’s worth reviewing how the two compare. That way, your team can see how you need to adapt your strategy to meet current user behaviors. For reference, the old marketing funnel (often called the AIDA model) includes these four stages: Awareness: A person knows your…